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The Story of JackpotJoy

JackpotJoy is a product from the Gamesy Group set up in 2001. In their 14 years of business, the Gamesy Group have gone from strength to strength employing 900 staff at the last count and having 11 bingo brands to their name. Whilst JackpotJoy serves Great Britain and Northern Ireland, there is also a sister brand JackpotJoy Sverige that operates in Sweden. The latter company was formed just two years ago in 2013.

Perhaps the unique selling point of JackpotJoy is that their games and other services do not need to be downloaded in order to be played. The brand also offers free to play games alongside those that can only be accessed once money has been laid down. Another key feature of JackpotJoy is their eagerness to provide their customers with film and television tie-ins. It can boast hosting bingo and casino games based on such UK television institutions as The Million Pound Drop, Deal Or No Deal and Take Me Out. This interest in replicating popular television programmes in game form could also explain the choice of their own TV adverts, they featuring iconic soap star Barbara Windsor.

The result of such marketing and advertising campaigns has been that JackpotJoy's total number of players has increased to four million. This may also be down to the number of awards that JackpotJoy has picked up since its creation in the early noughties. Whilst it picked up the eGaming Review gong for Bingo Operator of the Year in 2007, three years later JackpotJoy was also the recipient of the Which Bingo prize for Site Of The Year.

Navigating JackpotJoy

As usual, registered JackpotJoy users can type in their username and password at the top of the homepage. This will then allow them to check such things as the amount of money in their account and - most importantly - play bingo. What is slightly different to their main rivals, however, is the fact that their entire homepage is dedicated to an advert with the toolbar that usually runs across the top of the page being pushed to up the left hand side. Whilst this might make it slightly disorientating for frequent users of other sites, it shouldn't take too long for them to adapt to it.

The 'Getting Started' tab, the first in the list up the left hand side of the homepage, will be an invaluable tool if you are new to JackpotJoy or to online gambling. It explains, in simple terms with diagrams, a number of the site's key features and how best to utilise them. Some of the features explained on this page include the demo mode that allows players to try out the games before committing their hard earned cash to the pot; the free games that will appear in rooms daily; and the tool that enables customers to add the JackpotJoy software to their desktop. This page will also instruct interested users as to how to receive alerts about all the latest promotions.

Once you are familiar with the layout of the site and the key features that can made use of, you will then be able to play some bingo and table games using the second tab in the list. Clicking on the tab will reveal a drop down menu where you can choose your game of choice by category. It also takes you to the games homepage where a list of the most popular games is featured. Simply press the 'Play' icon to jump right in and play the game or select the 'Game Info' icon to find out more about the game beyond the summary that is provided.

With the 'Promotions' and 'Refer A Friend' tabs explained in the following section of this article, the next tab in the list is that concerning previous winners. This is a list of all the biggest winners that have been connected with JackpotJoy, as evidence that the next big winner might just be you!

Finally, the 'Shop Of Joy' tab is where you can convert your accumulated points into prizes; the 'Community' tab is the place for watching adverts and finding out more about the etiquette of the chat rooms; whilst the 'VIP' tab explains in detail the advantages of joining up to the loyalty scheme. As well as being a link to a series of frequently asked questions, the 'Help' tab also contains an email address and a live chat function. Help is always around the corner!

Offers and Promotions

Get an eyeful of all JackpotJoy's new deals, offers and services by selecting the relevant 'Promotions' tab up the left hand side of the homepage. Selecting this tab will then take you a page featuring all of the current deals, offers and promotions though it is also possible to view those promotions coming in the future by pressing the 'Coming Soon' sub-tab. Find out if you have previously won big in a competition by clicking on the 'Results' sub-tab.

One promotion that isn't featured on this page is the welcome bonus. To find out more information about this all-important welcome package, it is necessary to move back to the homepage and scroll down to be able to click on the relevant terms and conditions. The welcome deal that JackpotJoy offers sees all customers receive a 250% bonus on their first deposit. No eligible deposit will be less than £10, nor will it exceed £100. By loading your account with the maximum of £100, you will then have £350 to play with!

The bonus will expire should it not be used within 30 days of it being activated. Indeed, you must wager two times the value of this bonus before it can be removed or withdrawn from your account. Move across to the 'My Account' section of the website to keep an eye on such wagering requirements.

Further welcome package terms and conditions are available in the relevant drop down menu on the JackpotJoy homepage. Once this deal has been redeemed and you are a signed up JackpotJoy member, you will then be able to take advantage of the many other offers and services that the website has up for grabs. These are all displayed on the aforementioned 'Promotions' page. Whilst all of the deals featured in our review are long term offers that run indefinitely, some of those as seen on the website will only run for a short period. It is worth checking back to the promotions page to cast your eye over such offers.

The first JackpotJoy promotion sees customers playing in the Sapphire room be able to pick up free tickets to the daily Playoff Palace competition simply by winning with a line, two lines or a full house. Winners in these selected games (those played before 7:55pm) will then be allocated six tickets for the Playoff Palace that is held at 8:45pm every day. There is also a similar event available to such winners every Sunday at 9:15pm. You will not be able to access JackpotJoy's Playoff Palace through your mobile or tablet device so make sure you are playing on your PC or laptop!

Finally, it is possible for users to claim £20 every time they successfully refer a friend to JackpotJoy. Not good enough? Your friend will also receive £20 and it is possible to refer up to five mates. In order for you to receive your bonus, your friend must have wagered at least £40 as stated in the wagering requirements. This is somewhat high and does take the sheen off the deal a little. Further terms and conditions apply to all promotions and services.