Paddy Power App Review

Published on: 20/11/2016

Irish bookmaker Paddy Power’s often controversial approach to advertising and promotion has seen them grow into one of the biggest names in online betting. The company’s use of banter and often politically incorrect terminology and imagery in its ad campaigns may have ruffled a few feathers, but it has also struck the right note with many sports betting fans. As a result, they are now one of the most recognisable brands in the market place.

Overview

Paddy Power offers separate apps for Apple and Android products and both come packed full of features to help you bet on the move. As well as grabbing headlines with their bold marketing strategy, the brand has also become popular by offering a huge choice of events with multiple markets and some great ongoing offers on their main website. All of these features have been carried across to the mobile platform to ensure a smooth transition for existing customers and fresh experience for newbies.

Key Features

With so many great apps out there. It is hard to stand out from the crowd in this market place but Paddy Power have given it a good go. What’s more, they have a very loyal fan base who will no doubt make this their app of choice.

To make life easy for punters, the company has included a PIN login feature which is perfect for those moments when you need to place a bet in a hurry. Of course you need to set up an account first, but once this has been done the PIN feature is easy to activate.

Paddy Power has joined the ranks of the big players in the online betting world by offering live streaming on thousands of events. This is great for those that like to bet in play or to catch up on events that are not being broadcast on your TV network. It should be noted that Paddy Power’s choice of events is not as extensive as some of their rivals such as Bet365.

The in-play betting service has been enhanced by the inclusion of flash markets, where you can bet on simple propositions to occur over a short timescale. This could include predicting that corners, cards, free-kicks or throw-ins will or won’t occur in the next 60 seconds of play. These are great for those that want to react quickly to an unfolding situation. The app also allows you make in-play bets with a single touch.

In the absence of a live stream for an event, Paddy Power offers live statistics and visual representations of the action in real time. This feature works great and gives you plenty of information so that you can keep up to date with the action and make quick in-play betting decisions. When it comes to live betting, the Paddy Power app is a great performer.

The recently introduced Paddy Power CASH CARD PPLUS gives you instant access to your winnings directly from your account via cashpoint machines. You can also use it to buy goods over the counter of to shop online. A card can be requested by logging into the account on the app and following the instructions provided.

Usability

Paddy Power have realised that punters are spending more and more time betting via large mobile screens and tablets. As a result, they have worked hard to make the app look as slick as possible. In fact, the app is much more pleasing on the eye than the main website. The distinctive green is still present but does not dominate the screen. Instead a range of other colours and graphics are used to make the features stand out. As with any app, it might take you a few minutes to find your way round but for such a featured-packed app, everything is fairly clear and easy to find.

When you first sign up, you may have to complete an age verification process before you can start betting, so be prepared to send across copies of your ID if requested. Due to strict regulations, this has become normal practice with many bookies.

Bonuses and Reload Offers

Anyone who opens a new account and places a £10 bet will receive three £10 bets to use as they please. To qualify, your bet must be placed on an event with odds of 1/2 or higher and applies to multiples, combine bets and accumulators. If your free bet wins, you do not get the stake back, just the winnings. While this offer is good, it falls short of some of the sign-up offers available elsewhere. Where Paddy Power does score highly is in the ongoing offers area. With regular money back specials, ACCA specials and free bet triggers, there is always something to tempt punters into certain popular markets.

Betting Markets

A single popular event on Paddy Power can often have in excess of 130 different bet types available. That is more than enough choice for even the most demanding sports betting customer. In addition, the choice of events is enormous with just about every sport you can imagine covered. What’s more you can also bet on novelty events, politics and e-sports.

Customer Service

Paddy Power are famous for interacting with fans on social media often in ways that could be described as light-hearted, rude or even insulting. However, their unique brand of banter seems to be very popular with the wider betting audience. However, when it comes to serious issues and enquiries, the company offers telephone, chat, twitter and email support and are one of the easiest companies to deal with in that respect.

Conclusion

Paddy Power may be seen as the joker of the pack but they are one of the biggest players in the market. Their fun and sometimes controversial approach to marketing may be contrived but it is very effective.

They have worked hard to produce an app which goes far beyond being a simple replica of the main site. The screen can sometimes look a bit crowded but that is the payoff for having so many features available.

In a market where it makes sense to have multiple accounts, the Paddy Power app is certainly worth adding to your collection. The huge choice of markets and weekly promotional offers make it a wise choice for regular sports punters.

Terms and Conditions Apply - Please see bet365 for full details, age restricted to 18+

Any odds displayed within this article were correct at the time of publishing (20/11/2016 14:14) but are subject to change.